Saturday, May 23, 2020
The American Dream Accomplished Outside America Some may believe the only country living the American Dream is, well America. But youÃ¢â¬â¢d be surprised to know there are countries that, economically, execute the plan better than the United States. In Anu PartanenÃ¢â¬â¢s 2016 book, Ã¢â¬Å"The Nordic Theory of EverythingÃ¢â¬ , Partanen, a young Finnish journalist travels to America to be with her husband and pursue a new life in the land of freedom. But she realizes that her expectations of the country were quickly diminished. She Argues that the Nordic countries actually live the American Dream better than the United States of America. While she admits the United States has created a community of kind, caring, optimistic people, this simply isnÃ¢â¬â¢t enough to achieve a perfect economic paradise. This paper will examine how the United States fails to attain its beloved American Dream. While the United States upholds its reputation of kind people, enthusiastic outlooks, and complete freedom of choice to the individual, it still lacks the political policies needed to support struggling families and the overall middle class. This is where Finland and other Nordic countries achieve the concept of the American dream better than America itself. The United States of America has seen great change throughout its history. While a considerable amount of time has matured the nation, the core spirit of the American people remains unaffected. In spite of all the wars fought and problems that arose, the
Tuesday, May 12, 2020
This Memorandum of Understanding (Ã¢â¬Å"MOUÃ¢â¬ ) is made and entered into as of the 21st day of April, 2016 (the Ã¢â¬Å"Effective DateÃ¢â¬ ) by and between International Business Operations LLC (IBO), with its principal place of business at 108 Blincoe LN, Charlottesville, VA 22902 (hereinafter referred to as Ã¢â¬Å"IBOÃ¢â¬ ), and iWayAfrica, a division of Gondwana International with its principal place of business at_____Kenya, either or both of which may be hereinafter referred to as the Ã¢â¬Å"PartyÃ¢â¬ or the Ã¢â¬Å"PartiesÃ¢â¬ , respectively Background: 1. IBO is a Commonwealth of Virginia, USA, based company that works on investment promotion, structuring financing operations, and trade in Latin America, the United States, Europe and Africa. It also identifies and structures international trade operations. 2. iWayAfrica is a subsidiary of Gondwana International.com that provides wide-ranging communications services, including wireless, VSAT, VoIP, Wi-Fi, etc. to Kenya and other African markets. 3. The parties are working on a strategic relationship to support the expansion of services and technologies as well as financing related to expanding the companyÃ¢â¬â¢s VSAT satellite systems and services. 4. The parties have executed an NCNDA that constitutes an integral part of this MOU and that shall survive any termination or expiration of this MOU and remain in full force and effect Purpose 1. IBO will carry out its best efforts to work with representatives of Hughes Network Systems, Eximbank, and otherShow MoreRelatedProject Managment Case Studies214937 Words Ã |Ã 860 PagesPROJECT MANAGEMENT CASE STUDIES, SECOND EDITION - PROJECT MANAGEMENT CASE STUDIES, SECOND EDITION HAROLD KERZNER, Ph.D. Division of Business Administration Baldwin-Wallace College Berea, Ohio John Wiley Sons, Inc. This book is printed on acid-free paper. @ Copyright O 2006 by John Wiley Sons, Inc. All rights reserved. Published by John Wiley Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in
Wednesday, May 6, 2020
Madness and the Freedom to Live: Into The Wild A young man, living in a comfortable civilized environment leaves society and all the benefits that he had behind him to build a new life. The novel Into the Wild by Jon Krakauer tells the story of a young man, Chris McCandless who had always believed his life ritual was based on mental knowledge. The existential mind of McCandless seemed to prove this statement true. His effort he put into his work was nothing compared to what would lie ahead on this so called Ã¢â¬Å"journeyÃ¢â¬ of his. He loved the fact that each day he had the possibility of being exciting, different, or even dangerous. Chris was different in the way he wanted to experience life. He wanted to be alone and took no joy in theÃ¢â¬ ¦show more contentÃ¢â¬ ¦This is an extremely relevant statement about McCandless and his actions. It illustrates the observations between him, and his father. He may be a very intelligent person, and he may be a straight Ã¢â¬Å"AÃ¢â¬ student, but the failure to be able to obtain a good, close relationship with his father drove him away. But if any person ever got the chance to go through something like McCandless did they would be very distant as well. The fortunate aspects and outcomes of such, allowed him to start over and begin a new life of his own. Ã¢â¬Å"Rather than love, than money, than fame, give me truth. I sat at a table where rich food and wine in abundance, and obsequious attendance, but sincerity and truth were not; and I went away hungry from the inhospitable board. The hospitality was as cold as the icesÃ¢â¬ -Henry David Thoreau (Krakauer 117). This quote emphasizes the fact of McCandless looking for something that could not be found. The truth he looked for every day of his life had the inability to stay hidden. It tended to squish though ever crack and crevice in the wall his father tried to put up between them. All McCandless wanted was the truth, and all his father had done was separate himself from McCandless more and more. He wanted nothing more in lifeShow MoreRelatedExamine the Ways in Which Rhys Demonstrates How Women Are Victims of a Patriarchal Society in Wide Sargasso Sea.1605 Words Ã |Ã 7 Pagesby men, and a history of the world defined by menÃ¢â¬â¢s actions. Rhys presents her interpretation and opinions on first-wave feminism in Wide Sargasso Sea. Second wave feminism and beyond suggests that men exploit women in nearly every aspect of their lives. Radical feminists define patriarchy as Ã¢â¬Ëa system of social structures and practises in which men dominate, oppress and exploitÃ¢â¬â¢. Wide Sargasso Sea purposely highlights problems in its conceptions of gender. It is suggested that all women, includingRead MoreCharlotte Bronte: The Social Critic1732 Words Ã |Ã 7 Pageseffect upon the mindset of Victorian society, as its publication ended the silence on social justice and set off an Ã¢â¬ËeruptionÃ¢â¬â¢, leading to sweeping reforms. The novel revolves around the moral and spiritual journey of Jane Eyre, an orphan who values freedom and struggles to break free of Victorian-era standards. BrontÃ « satirizes these standards through her portrayal of the lower classes, mental illness, and orphans. Jane is critical of Victorian England societyÃ¢â¬â¢s devaluation of people due to their socialRead MoreJane Eyre Character Analysis1588 Words Ã |Ã 7 Pagesperfectly intact and all Bertha does is rip her veil. Why would someone so demonic, violent, and terrible, pass up a perfect opportunity to kill? She doesnÃ¢â¬â¢t want to kill Jane, she is not a monster. Jane and Rochester paint Bertha as a beast of a woman, wild, untamed, hungry for blood, but that is simply not the case. Bertha herself doesnÃ¢â¬â¢t do anything mad, but it is the perception of what she does that makes her appear insane. It has to be understood that she has been locked away from modern societyRead MoreAnalysis Of Foe And Robinson Crusoe1435 Words Ã |Ã 6 Pagesis when Jane is describing Bertha. She says, Ã¢â¬Å"What it was, whether beast or human being, one could not, at first sight, tell: it groveled, seemingly, on all fours; it snatched and growled like some strange wild animal: but it was covered with clothing, and a quantity of dark, grizzled hair, wild as a mane, hid its head and face,Ã¢â¬ (Bronte 338). Not too much is known of who Bertha is or why she is the way that she is. But she is described as an inhuman savage. Jane does not use Ã¢â¬Å"sheÃ¢â¬ to describe BerthaRead MoreThe Animal Of The Zoo1525 Words Ã |Ã 7 PagesMany zoos around the world have captive breeding programs in which they take animals from the wild and breed them in captivity and the offspring of t hese species become the entertainment of the public. Seeing the new panda bear cub exhibit can bring major business to the zoos, but when the new set of cubs arrive what is to be done with the old cubs? When there is no profitable use or need for an animal in the zoo it is considered a surplus. Surplus animals, if theyÃ¢â¬â¢re lucky, will be transferred toRead MoreWhat Makes Filmmakers Learn From Alice s Wonderland?907 Words Ã |Ã 4 Pagesreferred to as the Ã¢â¬Å"devilÃ¢â¬â¢s instrument.Ã¢â¬ Throughout history, violin players and makers were rumored to have sold their souls to the devil in order to master their craft. This film takes us on a journey through the mystery, the fantasy, the passion, the madness, and the romanticism of a Master Luthier and his love affair with an angel, the Ã¢â¬Å"devilÃ¢â¬â¢s instrument.Ã¢â¬ Jimmy Baca is the subject of this film. His story is one of transformation from a functionally illiterate convict to an award-winning poet, novelistRead MoreThe Yellow Wallpaper and the Chrysanthemums - Symbols of Entrapment768 Words Ã |Ã 4 PagesYellow Wallpaper.Ã ® The wife, Elisa, in Ã ¬The CrysanthemumsÃ ®, reflects an internal struggle with herself to find her place in a world of definite gender roles. Ã ¬The Yellow WallpaperÃ ® traces the treatment of a woman who descends from depression to madness in the male-imposed psychiatric confinement of her room. The mirror-like situations that hinder the protagonists in both stories call the women to conduct themselves in demeanors drastically different from one another. br brElisa Allen of Ã ¬TheRead More Comparing Women in The Yellow Wallpaper by Charlotte Gilman and The Chrysanthemums by John Steinbeck795 Words Ã |Ã 4 PagesChrysanthemums and The Yellow Wallpaper. The wife, Elisa, in the Chrysanthemums, reflects an in ternal struggle to find her place in a world of definite gender roles. The Yellow Wallpaper traces the treatment of a woman who descends from depression to madness in the male-imposed psychiatric confinement of her room. The mirror-like situations that hinder the protagonists in both stories call the women to conduct themselves in demeanors drastically different from one another. Elisa Allen of the ChrysanthemumsRead MoreComparing the Yellow Wallpaper Story of an Hour1255 Words Ã |Ã 6 Pagescategorized as feminist works of fiction. The main characters are females who are struggling for freedom from their husbands. Although the characters situations differ and the women react differently once they are aware of their suppression, the authors use similar motifs, imagery and themes. Both Gilman and Chopin use irony and the themes of repression of women in marriage and the importance of freedom to suggest that liberation from oppression can only be achieved through drastic means. Irony,Read MoreSummary Of Charlotte Bronte s Jane Eyre1607 Words Ã |Ã 7 Pagestreatment she endured while living with them. I had finished this replay my soul began to expand, to exult with the strangest sense of freedom, of triumph, I ever felt. It seemed as if an invisible bond had burst, and that I had struggled out into unhoped-for liberty (Bronte Pg.46) In the Victorian era, freedom for women was hard to acquire. Jane felt this freedom was vital, giving her the courage needed to stand up for what she believed in. Jane Eyre showed that it was possible for a woman in
As a Salesman myself, I feel that I can relate to Death of a Salesman, to the extent of understanding what the job entails. In this essay, I shall depict the effects that socialism had on the characters of Death of a Salesman. I will include the social struggle of society, the contradictions involved, and the ideas of success, the characterÃ¢â¬â¢s goals, and WillyÃ¢â¬â¢s downfall. We will write a custom essay sample on Socialism: What is the Ideal? or any similar topic only for you Order Now I shall also include how Socialism has affected the real world and our nationÃ¢â¬â¢s society. Willy LomanÃ¢â¬â¢s world enticed him to become something he was not. Society placed a burden upon WillyÃ¢â¬â¢s head, of which he could not bare. But he was agonized by his awareness of being in a false position, so constantly haunted by the hollowness of all he had placed his faith in, so aware, in short, that he must somehow be filled in his spirit or fly apart, that he staked his very life on the ultimate assertionÃ¢â¬ (Miller 1594). MillerÃ¢â¬â¢s statement implies that Willy was in such a rut, knowing that he could not afford to pay for his appliances or even for his automobile, that he risked everything to succeed. The government however, in WillyÃ¢â¬â¢s world, defined what succeeding really is. Socialism means the substitution of governmental judgment for that of the individual and for individual ambition as wellÃ¢â¬ (Myers 3). WillyÃ¢â¬â¢s ambitions involved obtaining a new career closer to his family and being able to afford all of his material objects. Ã¢â¬Å"Committed himself so completely to the counterfeits of dignity and the fake coinage embodied in his idea of success that he can prove his existence only by bestowing Ã¢â¬ËpowerÃ¢â¬â¢ on his posterity, a power deriving from the sale of his last asset, himselfÃ¢â¬ (Miller 1594). It is clear that the government played a major role in creating those ambitions. BiffÃ¢â¬â¢s social struggle included living up to his fatherÃ¢â¬â¢s expectations, of which his father did not necessarily approve of, until the end of the playwright. The government as a whole decided what was acceptable in society, and what was not, which is true to this day. Society has demanded a great deal from its inhabitants for thousands of years, especially in the United States. We soak up the governments and large corporationÃ¢â¬â¢s idealism everyday through nearly every source of entertainment we consume. A good example of true socialism would be a class-system, such as in central Asia, specifically China and India. For many years the Chinese and Indians have accepted a socialistic way of life, judging and ranking their citizens merely by blood-line and skin-color. For instance, both countries considered lighter (paler) skinned individuals as having a higher status compared to darker-skinned individuals. Therefore, even today, the sales of large amounts of skin-lightening creams exist in the Asian market. The largest contradiction I have come to understand is that exerting too much effort into an ideal ultimately ends in disaster. We witness this by examining Willy Loman. He, as a salesman, has an extremely stressful lifestyle. He ponders as to what he will do about his son Biff, and how he will be able to afford his bills. His lust for existence drove him mad, and eventually became the exact thing that invoked his demise. The ideas of success vary between characters in Death of a Salesman. Happy understood success as being able to provide for his family, more than merely financially. He always made statements on how him and Biff would open a sporting goods store, and be successful. WillyÃ¢â¬â¢s idea of success, in my opinion, was confirming his existence in society as a hard-working, honorable American. He however, drove himself mad as life-events spiraled downwards. Biff pursued to do something with his life, making his father happy in the process. Biff provides evidence of struggle by suggesting Ã¢â¬Å"When all you really desire is to be outdoors, with your shirt off. And always to have to get ahead of the next fella. And still Ã¢â¬â thatÃ¢â¬â¢s how you build a futureÃ¢â¬ (Miller 1429). That statement defines a key point in the story, because it symbolizes how each character yearns to get ahead and be successful. MillerÃ¢â¬â¢s playwrights were heavily influenced with Socialism, as Helge Nilsen states, Ã¢â¬Å"Human beings are sacrificed to economic interests in ways that are not only immoral, but even criminal in natureÃ¢â¬ (1608). That statement suggests that Miller purposely set each character up, in order to have a certain Socialistic ideal embodied within their personalities. Biff, however, has begun to rebel against his fatherÃ¢â¬â¢s ideas and to feel his way towards different standards, meaning those that Miller associates with the socialist societyÃ¢â¬ (Nilsen 1609). The value of success is very difficult to measure. Each and every individual has their own understanding of success, as did Biff, Happy, and Willy. Society, for the most part, has labeled success as obtaining financial well-being. If someone were to be well off financially, then they are considered successful to the majority. Socialism has embedded that concept in our minds, from childhood to the present day. The socialist mentality is usually also an atheistic mentality, where atheism is understood not so much as the disbelief in God as the hatred of God Ã¢â¬â an attitude as precarious logically as it has been destructive in practiceÃ¢â¬ (Kimball 16). That statement indicates that Socialism is equivalent to brainwashing an individualÃ¢â¬â¢s values. WillyÃ¢â¬â¢s goal in life, in my opinion, was to be successful enough to instill the correct ideals in his childrenÃ¢â¬â¢s mind, and to also recognize his own existence. BiffÃ¢â¬â¢s situation, in WillyÃ¢â¬â¢s mind, was a major conflict in his life. Without Biff becoming successful and making something out of his life, Willy would not exist and live up to his own ideals. BiffÃ¢â¬â¢s goals however, were filled with confusion and insecurity. Biff exclaims, Ã¢â¬Å"IÃ¢â¬â¢ve always made a point of not wasting my life, and every time I come back here I know that all IÃ¢â¬â¢ve done is waste my lifeÃ¢â¬ (Miller 1429). From that statement, I presume that Biff would like to fulfill his fatherÃ¢â¬â¢s request of not wasting his life. We witness that towards the end of the playwright, when Biff begins to sob and then embraces Willy. That moment in the play contributes a large amount to the irony towards the moral of the play, to exist is to meet oneÃ¢â¬â¢s ideals. WillyÃ¢â¬â¢s realization however, brought upon his demise. Death of a SalesmanÃ¢â¬â¢s overall plot and theme brings out a powerful message to todayÃ¢â¬â¢s society. In our country today, individuals do not necessarily seek certain prospects out of pure joy, but rather out of financial greed. For example, class-systems still exist to this day in some countries, and diminish the value of overall life for the less fortunate. The ultimate downfall of Willy was that he consumed himself of his true values. His urge to make money and be a great salesman drove him wild. He did not realize what Biff was attempting to do until it was too late. As Nilsen stated, Ã¢â¬Å"But Biff continues his attempt to break through to his fatherÃ¢â¬â¢s feelings and establish a genuine connection and respect between them. Hence his plaintive cry: Ã¢â¬ËPop, IÃ¢â¬â¢m nothingÃ¢â¬ ¦IÃ¢â¬â¢m just what I am, thatÃ¢â¬â¢s allÃ¢â¬â¢Ã¢â¬ (1611). Since Biff did not abide by the socialist ideals of the time, Willy was determined to correct it. I believe Willy could not handle the pressures of life, and therefore ended up where he did. In this essay I have written about the effects of Socialism on the characters of Death of a Salesman. I described the effects social struggle, contradiction, ideas on success, their goals and WillyÃ¢â¬â¢s ultimate downfall. Writing on this topic was quite interesting, because it made me open my eyes on the current situations of our nation. Overall I believe Socialism is expressed greatly in this playwright, and that it teaches the reader that certain ideals such as financial prosperity are not always the answer to life. How to cite Socialism: What is the Ideal?, Papers
Question: Discuss about the Strategic Marketing Plan for Dawson Falls Mountain Lodge. Answer: Introduction The main objective of the project report is to create a 5 year long plan in order to develop lodge. The owner of the house intends to expand the lodge. The lodge can be expanded only via a well- developed business plan. The lodge can be developed by a good marketing strategy and expanding contacts with customers. Marketing of a product or service is a challenging task. It is important that the marketing of the product should be done in the right manner. The main aim of marketing is to persuade customers into buying a particular product or service. The basic of the project report is that I am in the partnership for Dawson Falls Mountain Lodge with the other two owners. It provides premier accommodation facilities. The lodge is small, so it does not have large marketing budget like other five star hotels of the country. Thus, it is important to find techniques, so that the lodge could compete with the big hotels. Aim of the Study For fulfilling the aim of the study that is to develop marketing plan firstly, we need to understand and determine the current marketing position of the company. We will also need to find out the possible needs and the loopholes that the hotel and its marketing might have. The objective of the project is also to form a new marketing plan that can be applicable to the hotel. Structure of the Project Report The report begins with keeping in mind the theoretical aspect to research different areas of marketing. The theoretical part of report precisely emphasize on marketing concepts. The tourism and hotel aspects are defined in the later part of the project. The project also comprises of the marketing plan of the project and the information that is needed to form it. In the beginning of the project report, the basic information about the marketing plan and how it will be formed will be provided. It will start with the goals and objectives of the research of the project report. The report will also include the methods that were used to find the information regarding the topic. With the help of information gathered the strategic marketing plan for the lodge will be formed. Meaning of Tourism In the present environment, tourism is considered as an important sector contributing to countrys economic growth. It has gained recognition and importance by government in the recent years. Tourism sector comprises of services, functions and allied industries that offers travel and accommodation experience. Tourism is known to travel for pleasure(Alinejad Razaghi, 2012).People have a perspective that tourism is an industry in which people travel and hop around various destinations for different reasons like sightseeing, adventures, shopping and having a trip with friends or family etc.. According to World Tourism Organization, tourism means people travelling and staying in places that they have not seen before and a place that is different from their daily living environment for certain duration of time which can or cannot be for more than 1 year. The reason for staying could be leisure or business or purposes other than these. People have different reasons to travel (Bird, 1992). Marketing Marketing is considered as an activity or a process that consists of functions like creation, communication, delivering and exchange of the goods or services that have a value for the customers or for the society at large. The main objective of conducting marketing is to serve and satisfy the needs of the customer. A consumer buys the product not only with perception of good and its value. Instead, he also buys it for the satisfaction value which the service or the product would give (Keefe, 2004).A business usually uses the marketing function to build the image of the product or service it is offering and to manage the company relationships. The business also does marketing to understand and analyze the customer needs and their demands. In the current situation, the company put a lot of effort in the marketing function to analyze and determine the customer need and also their behavior towards the product or service (Keith, 1960). Marketing mix Marketing mix is an initial and most important part of the marketing function. It is made up of a set of tools that any business can take advantage of to pursue and fulfill the marketing objectives (Grnroos, 1997) . There are four main PS of marketing that stands for: Product- It sees the variety and quality of a product or service (Little, 1975). Place- The price consists of the value of product or service. It also includes discounts, list price or payment period of the good (Borden, 1964). Price- It comprises of factors like where the product or service is being offered, what are the elements included in channels of distribution. Transportation factor is also included here (Yoo, 2000). Promotion - This marketing tool is responsible for carrying out the ways in which the product will be sold. This includes advertising, personal selling, sales promotion and many other ways for promotion of a product or service (Rowley, 1998). The basic reason to carry out the marketing process is to influence and attract the buyers, so that they can use the product or service the company is offering. In order to lure the customers, most of the companies use the four Ps as a mixture so that they can manipulate or influence the demand of their product or services (Boulding, 1994). Marketing Segmentation It is almost impossible to reach out to every consumer. So, to reach and identify the consumer market segmentation is important. Every customer has different needs, attitudes and lifestyles. With the help of market segmentation, companies categorize its target audience into smaller groups. All these groups have certain needs and they segregate the market based on those needs. By segregating market in this manner, needs of customers could be fulfilled in an effective and efficient way. The market can be segmented in many ways (Wedel, 2012). There are four major variables in which the market can be segmented- Geographical Segmentation It involves segregation of customers on the basis of different geographical categories like cities, countries, continent etc. In this manner, company can decide in which unit it has to work or operate. The company needs to take into consideration geographical differences wants of consumers (Wind, 1974). Demographic Segmentation - This segmentation involves segregation of market on the basis of the age, gender, size of the family, income groups, education, occupation, religion, or ethnicity. These factors are the most important factor to segment the groups. The reason behind this is because the customer closely gets linked to such variables. There is also a practical reason behind this because there is more data available for the segmentation process (Plummer, 1974). Psychographic segmentation involves categorization of market into different segments on the basis of lifestyle, social standing, or personality attributes. These customers may belong to same geographical segments. This affects their lifestyles at large and it also affects the buying behavior of the customer (Beane, 1987). Behavioral Segmentation involves segregation of customers on the basis of their intellect, attitudes, etc. towards a service or product. The main benefit of this segmentation is that it utilizes the variables which are associated with the product or service. If a company can predict accurately point at which their consumers may buy their products/services then it becomes easy for company to formulate marketing strategies (Assael, 1976). In the industry of hospitality and tourism, the concept of market segmentation can be applied but the problem is that there are many subgroups. Hotels generally use travel as their market segmentation strategy (Mueller, 2001). But the hotels may utilize market segmentation variables like independent and leisure vacationers, corporate or business clients, etc. By following up these market segmentation variables the hotel can target its customers more effectively and efficiently (Nykiel, 1989). Marketing in Hospitality Industry In the hospitality industry, the main selling element of the hotel is its services. The services are properly designed to fulfill the needs of the business as well as the leisure travelers. According to the marketing mix tools, the hotel can be seen as a product that has to be sold to the consumers who are the travelers or guests. The hotel rooms are varied according to the needs of the consumers. In this industry, the place where the business is being conducted is the key to success. The location of the hotel is an important factor for visitors. They generally examine and choose the location quite carefully according to their needs and requirements. The choice for the hotel by a visitor is affected by factors such as transportation facilities, the access of visitor from airport or the main city. The price of a hotel room also influences the choice of the customer. Pricing of a hotel room also influences the demand and profitability of the business (Morrison M., 1996). The promotion of the hotel can be done by advertising through the hotels website and they can use it for brand identification for the business. Brands assist the business to identify the product or company by its name (DosÃÅ'Ãâ en, 1998).Marketing in the hotel industry started due to economic and business pressure. The needs of marketing arise to focus on adopting a set of managerial measures with the aim to satisfy the needs of the customers. The major goal to make a marketing plan for a hotel is to attract more and more customers. The hospitality industry is growing at a fast pace and so is the interest of visitors and thus, this gave rise in the competition in the industry. This industry has now grown into a more developed market and the competition between the hotels has reached to the global level and winning the customers is now a tough challenge. Challenges of Hospitality Industry There are many challenges that a hotel industry has to confront and have to overcome while marketing their services (Kusluvan, 2010). Seasonality is one of the challenges. It refers to fluctuation in demand. It is important characteristics that hotels have to take into consideration. The choice of hotel for visitors depends upon the requirements and status of the visitor and may be the day they are visiting. Hotel business is impacted by different months or seasons of the year. As a result, sustaining profitability throughout the year is difficult for majority of hotels (Jolliffe, 2003). Another challenge faced by the industry is that the services the industry offer are intangible. It means that the customer cannot experience the product or service prior to the purchase being made. The intangible nature of the business leads to difficulties in marketing of services as consumers cannot evaluate or judge the quality before experiencing it firsthand. This is the reason that hotels are r equired to provide consumers with accurate and truthful information related to hotels to persuade them for selecting their services (Lovelock, 1983).During the marketing process, the hotel should not raise customer expectation so high that they fail to deliver at the time of service. Internal Marketing Internal marketing is an extended part of promotion activities conducted by the hotel. It is imperative for hotel to comprehend and recognize the importance of customer-employee interaction. Human resource manager in the hotel are using marketing techniques by recruiting more communicative and motivated employees. The main objective for the whole technique is to deliver the service quality by which the customer gets fully satisfied (Ahmed Rafiq, 2003).The success of the hotel is making ensure if the hotel delivers the quality service. The quality service can only be delivered with the help of motivated employees. The objective of internal marketing is to recruit and retain the best employees with exceptional professional skills. The employees play an important role in delivering the promised service. Right attitudes of employees towards their work and customers can be strength and differentiating factor for the hotel. So it is important for the employee to get trained and clearly fa miliar with the culture and regulations with the hotel. An employee needs good guidelines to work. The managers need to make sure that these guidelines are properly delivered and understood by the staff and newly recruited employees (Chu Choi, 2000). The proper training can empower employees. If the employees are not provided with proper training and resources, they may not have a feeling of responsibility. To make employees more responsible and keep them motivated the hotel can reward its employees for the good work (Gronroos, 1985). Channels of Distribution Hospitality industry use channels of distribution to use other distribution channels and then find the customers that are interested and make the booking as much ease as possible. There are different channels of distribution in a hospitality industry. While making the choice of which would be the appropriate channel of distribution, the hotel must keep in mind the target customer (Brown Lee, 2000). The most prominent and effective channel of distribution is to reach directly to the customer. The major benefit of this approach is that there are no intermediaries. The internet also has helped the industry to directly reach the customers. Through the hotel website, a client can directly the room with no intermediaries involved (Olsen Moore, 1998). There is one more channel of distribution that is cost effective that is the referral network. It means that the hotels in the same chain can refer to each other. This approach is useful for the hotels with big chains (Crotts, Buhalis, Marc h, 2000). There are other channels of distribution in the hotel industry. The one is where the hotel uses intermediaries as their channel of distribution. Here, there is no direct mode of communication. These intermediaries can be travel agents or tour operators. Travel agents now are not only making hotel booking, providing ticket and accommodation vouchers and other services, but they are also concerned about overall travelling experience of their customers. The travel agencies can be in collaboration with different hotel services. The customers do not pay for the services but the hotels pay commission to the travel agent for the bookings. Today, the channels of distribution are most affected by the growth of internet. Due to the growth of internet, there is more direct communication between the customer and the hotels. Also the customers have a wide range of choices from which they can choose the hotel suitable for them. Internet has also provided increase in the choice of channel of distri bution through which travelling booking can be made (Buhalis Licata, 2002). There are certain benefits for using different distribution channels. The hotels can reach their target customers in a more effective manner. The channels of distribution also provide global access for the customers. These also help in making advance sales, as the customer has to pay before arrival so that there is confirmed (Buhalis Main, 1998). Marketing plan A marketing plan is a compiled document which is a set of decisions regarding what goals and achievements a company wants to achieve and the follow up plan about how it is going to achieve (Piercy Morgan, 1994). So a market plan is a set of goals that are combined or accompanied by the strategies defining about how the goals will be achieved. The marketing plans can be of two types tactical and strategic. The strategic marketing plan more focuses on long term goals rather than short term ones. These goals have a period of 3 to 5 years. The tactical plans more concentrate on the factors influenced from external environment and opportunities. The tactical plans are generally of period shorter than 1 year (McColl-Kennedy Kiel, 1990). It is important for a hotel too, to have a marketing plan. If the hotel does not have a marketing plan then it could face some possible consequences. The hotel with no marketing plan may not be able to identify the potential opportunity for growth and then loses it (Duke Tucker, 2007). There are various components of marketing. These components give a framework that shows and helps in analyzing of the present situation of the company. They also give the information about the future prospects of the company as well the path that will help in achieving those future goals and objectives. The components of the marketing plan are- Situational analysis A situational analysis is as the word says analyzing the situation of the company at the present point of time. The main objective of situational analysis is to know what the present value of the company is and what are the current marketing conditions or situations. The situational analysis involves both external and internal analysis. The external analysis uses the data that is outside the businesss environment. It includes those factors that are out of the companys control. The internal analysis includes the factors that are inside the company. These factors include sales figure, prices or net profits of the company. The situational analysis helps in finding out the strengths and weakness of the company (Weihrich H., 1982). SWOT Analysis The current situation of the company is determined with the help of situational analysis. The information taken from the situational analysis is used for SWOT analysis. The SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. Also, it is the first stage of marketing planning. It is the combination of both internal and external factors that are determined in the situational analysis. The SWOT analysis needs to be systematic and of wide range. It is important for the SWOT analysis to be productive. The SWOT should be conducted by a certain group of members and not just by one person. SWOT requires brainstorming. It helps in generating new ideas and then a perfect perception can be drawn out (Jackson Erhardt, 2003). Setting goals and marketing objectives The marketing objective answers to the question of where the company sees itself in the future. The setting up of goals is the next step in the market planning process. The goals of a company are the mission statements of the company which it aims to reach in the success. These mission statements are regarding the companies agendas like target markets of the company, product or service the company is providing, sales of the company, etc. The objective of the company must be specific not general, measurable, realistic and carried out in a pre-set specific time period. It is easy to make out and set the marketing objectives if the SWOT analysis is done properly and thoroughly. The financial and marketing of the objectives should be set differently (Sirgy Lee, 1996). Marketing strategy After the analyzing situation, conducting the SWOT analysis and setting the marketing objectives, the marketing strategies are formed. Strategies should be developed keeping in mind organization goals and capabilities and changing marketing conditions. The marketing strategies plan out the actions that are to be executed for achieving the goals and objectives of the organization. The market strategy involves identifying and selecting the market opportunities, choosing the distribution channels, deciding the price and planning the promotion and advertisement strategies for the product or company. A marketing strategy is considered good when it is unique and the reason behind the uniqueness which attracts the buyers. A marketing strategy should include the benefits which the customer will get from that particular product or service (Varadarajan Menon, 1988). Action Plan The action plan is laid out after the marketing strategies are planned and prepared. The action plans made should be specific. They elaborate the marketing strategies in a more detailed way and it draws out what exactly needs to be done. The action plan is created separately for every strategy formed. It gives a description of synchronized functions of marketing in the department of product, its design, pricing of the product, promotion and distribution (Go Whittles, 1992). Monitoring The function of monitoring involves evaluating and checking out if the objectives set for the organization are met by the results. It involves measuring or comparing the results with set standards. This function is important one as it is necessary to see if there is any problem or not and if there is problem, then implementing the alternative plan. The monitoring can be done through evaluation. Evaluation process is carried out annually. It is generally carried out to measure one company progress with another. Another way of monitoring includes measuring the performance in a detailed manner on a daily basis. Monitoring also can be done by evaluating the marketing the conditions. While performing the process of marketing, some possible contingencies may arise. In these cases the managers need to take corrective actions and accommodate the plans accordingly for the future (Jeffrey Hubbard, 1994). Research There are two ways to conduct a research. Quantitative research- This research method focuses on the quantity and analysis of the information. Quantitative research requires collecting the numerical facts and figures and the conclusions are gained from those facts and figures. The research method is used where the large sample group is involved. The results are collected through some special formulas like deviations. The information is generally collected through questionnaire surveys or the secondary source of information. Qualitative Research- This research method involves the quality of a topic. It focuses on the qualitative aspect of the research. The results of the research tell about the quality of the product. This method is used where the sample group is small. The information collected cannot be represented in numeric form and so it is presented theoretically. The information can be derived through observations regarding the topic, detailed interview of the persons etc. Research methods The research is conducted for the objective of gathering information for the detailed part of the project report. In this project report, the qualitative aspect is taken into an account. This method was taken so that every qualitative improvement can be known. If the quantitative method of research would have been conducted then the information included in the project report would have been limited. The qualitative method has also made it possible to get more detailed information. The primary data for this research is collected from the staff and owners of the hotel. The changes in the hotel are done taking the reference of guests who stayed at the lodge. The secondary data is collected with reference of literature available on marketing, hospitality and tour management. In additional, data analysis has been done by means of using some frameworks such as SWOT analysis. Implementation of the research The project report was done for Dawson Mountain Falls Lodge. As the researcher is the partner of the lodge itself so it was easy to conduct the detailed study about the lodge for the project report. Reliability and Validity Reliability of the research refers to how reliable the results of the research are; how dependable the research methods and techniques were. Reliability is also commonly linked to whether results of the research are repeatable. If the research was done for a second time then the results should be the same for the research to be defined as reliable. Validity refers to the integrity of the conclusions that are generated from the research. To ensure reliability of research comprehensive literature review has been done as it helps in in-depth understanding of the concepts related to marketing in the hospitality industry. Strategic Marketing Plan for Dawson Falls Mountain Lodge Background on Dawson Falls Mountain Lodge Dawson Falls Mountain Lodge and Caf is situated at the end of Manaia Road in Egmont National Park on Mount Taranaki. The lodge has 10 guest rooms. The lodge can accommodate up to 24 guests. The lodge was built in 1896. The owner of the lodge is a couple named Sera and Markus. Research In the project, the research consists of the marketing plan which involves; situational analysis, SWOT analysis, goals and objectives for the future prospect of the business, marketing strategy and the action plan. The aim of the research is to prepare a strategic plan for Dawson Falls Mountain Lodge. The report does not contained detailed marketing action but has general marketing plan. It does include qualitative aspect of the report and not the quantitative aspect (Wind, 1974). Situational Analysis The lodge offers number of facilities and tourist attractions. The facility at the lodge consists of- Dawson Falls Mountain Lodge Caf Dawson Falls Visitor Centre Historic power house The other tourist attractions which are quite close enough from the lodge are tracks like Kapuni Loop Track Wilkies Pools Loop track The Ridge Loop Track Hasties Hill Track The main attractions for the tourists staying at the lodge are Envirofur (Possum Factory) Pioneer Village Tawhiti Museum The lodge has 10 rooms with unique specialty in each. There are room for the newlyweds, for youngsters and as well as for the family. Each room has a unique view which adds to the joy of staying at the lodge. It now plans to expand the room capacity to 15 rooms. The view and the peaceful relaxation the environment gives is uniqueness of the product. The breakfast and dining facilities are also available to the customers. It gives joy to owners to serve and ensure to give memorable experience to the guest. Number of visitor pay a visit to the hotel and it shows that the lodge is in a profitable position and well working. It does have competitors but none of the competitors are directly in the competition. The lodge adopt distribution channel like providing the details and booking facility of the lodge on the website. The website consists of all the information regarding activities, types of room and cost of each room and tourist attraction offered by the lodge. Another distribution ch annel adopted by the lodge is Trip Advisor. It is a travel agency providing the travel packages and tour packages to the clients. SWOT Analysis In this analysis the strengths, weakness and opportunities and threats for the lodge are included. Strengths of the lodge are Location Rooms provided by the lodge View and environment No outsourced workforce Owned by the couple Architecture and History of the Lodge Individual service Cost of stay Weakness Marketing Website of the lodge Size of the hotel Season New ideas Caf of the lodge Opportunities Marketing and finding more distribution channels Motivation among employees Fresh ideas More rooms Musical events at the caf Threats Seasonal factors pose a threat to the lodge Lack of sight seeing Opening of new lodge in the area Lack of regular visitors due to lack of choice of visiting Frequent changing staff Marketing objectives The main objective of the lodge is to add up the room capacity. The other short term objective of the lodge is to balance customer flows during the high and low point of the season. The hotel also plans to invite more guests who plan to stay for long. There should be private occasions like musical events to be organized. The long term objectives of the lodge are to attract the new consumer groups and utilize its channel of distribution more adequately. Already adopted marketing strategies The main and only strategy adopted by the lodge to attract the customers or visitors was through the lodges website. The website of the lodge indicates about the recent trends and recreational practices provided near the lodge. The website also tells about the various room facilities given by the lodge. It also promotes its caf and the best season to visit the place. It also provides regular news feeds about the climate, so that the customers who have already or are planning to come can know about the weather conditions and then, plan accordingly. The website does not tell anything about the benefits of visiting the place in the perfect season nor does it tells about the uniqueness of the lodge as compared to others that are been competitors of it. The website does not cover the whole target market and just covers the people who are married or have a family. The lodge through its website needs to reach out the customers who like travelling alone or in group with friends or acquaintances. Another source of income of the lodge is through the caf. But, the lodge does not provide any great facilities in the caf, such that the customer would like to have a visit over there. The lodge needs to make some improvement in that area as well. The improvements can be done by setting up of an occasional theme or just a band performing according to the occasion of the day based on a season or a festival. The website gives the message that Dawson Hills and The Mount Tarnaki National Park is a great place to visit and will relinquish the beaut y with peace. The message is quite nice but not as appealing as it should be. Another message that could be given through website is that, the lodge is a place where when can get inspiration to live and nature and it is not just the place that can be as a getaway trip for family or a honeymoon trip for a couple. The trip can be for a group of friends that wants to enjoy their time of life and mixing with the nature and still not losing the vibe of the modern world. The website can be improved by mentioning the various attractive tourist attractions other than trekking. It should also tell more about the uniqueness of the lodge as compared to the other hotels. The lodge should also describe about the facilities offered in a more detailed manner. It should also focus on the plans it have for the future and the developments that are being done in the nearby area and the lodge. Marketing strategy Firstly, the lodge needs to add up its room capacity. This would take two years at the most. Then we need to attract more and more customers through our website and advertising. The website needs to be updated. More recent customer reviews needs to be included. The website should add more pictures of the beautiful and exciting experience it has provided to the customers. The intermediaries should be told to bring up the new clients. Also the caf offers a limited variety of food. Adding a book section or organizing the musical event on different occasions. The lodge needs to contact local bands for these musical events. The lodge needs to make sure that the marketing channels are providing better results and as well as action plan is implemented properly. Action plans The action plan of the lodge includes- Attracting new customer groups- the lodge needs to attract more customers during different seasons. Updating the website- the website of the lodge needs to be updated with more information and pictures. Customer contact and data- the lodge should record the customer detail and accommodation data so that it is easy to know that how many times a customer has stayed in the hotel and how loyal the customer is. Feedback ask the customers to fill the feedback forms and we can use their feedback as the guidelines of where the lodge is going wrong and how it can go better. Loyal customer programme- the lodge is going to provide a bonus card to the loyal customers who have stayed more than once in the lodge. These cards may include discount on room rate, better room type or free breakfast or lunch and other bonus offers. Internal marketing- It is important to keep the staff of the hotel updated about the key points and changes made in the lodge. They should be involved in different activities carried out in the lodge. This will eventually help them to be motivated and involved with the lodge. The lodge should also entice to prolong the stay of the gold customers for a longer period of time. The lodge can make them stay for a longer period of time by providing them special facilities like a private dinner for the couple in a good setting or a play or a show for gold customers, entwined with the message of thanking them. The lodge can also provide attractive discounts for the gold customers. The lodge can also arrange for additional trekking trip for the gold customers. Another way to attract the customers is to arrange for the travelling facilities. The traveling facility is a best way to attract the customers. The customer would prefer such hotel that would give the facility of a vehicle to roam around and to make the stay a more pleasurable one. The lodge can offer a ride for the tourist from the airport to the lodge and, a guide in the bus can tell all the benefits of the lodge as well as give highlights of the stay. Conclusion The project report is the strategic marketing plan of Dawson Falls Mountain Lodge. The aim of the project was to form a new strategic marketing plan for the lodge. The outcome of the research is good; as it projects that the lodge is in a good condition. The research also provides a framework on how the marketing of the lodge can be done. The outcomes of the research presents that the lodge is in need of updating the facilities it is providing. It also needs to adopt the new approach to reach the larger customer groups. It also needs to update its website. The lodge has many advantages and disadvantages but it still has a potential to do a great work. 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Friday, May 1, 2020
Question: Discuss about theOrganizational Change Management for ANZ Bank. Answer: Introduction The following report is about the change in management and change in leadership of Australian and New Zealand Bank (ANZ Bank). It is one of the biggest companies of Australia and is the largest company of New Zealand. The company also happens to be the most successful business ventures of Australia and New Zealand. It has a rich and inspiring history which is about 170 years ago when it happened to be Bank of Australia at the time of its inception and has evolved from there. Its evolution has witnessed many alterations and modifications in its management which has led it to become the leading business enterprise in Australia and New Zealand. Being a banking institution it has to undergo many changes with the changing economic structure and demand of the market and ANZ has premiered in every aspect of management change. It has become a public listed company with its shareholders who number in lakhs. The following report will discuss and examine in details the theories and models of ch ange in management of ANZ and the models and theories of change in leadership which ANZ has experienced in its way to become one of the biggest banks of two neighbor countries. Theory of Change Management There are a number of change theories which are implemented in the management of an institution such as ANZ bank which has proven to be fruitful for the company. ANZ has expanded its business in 5 different divisions which comes with a requirement of change in the management of the institution. ANZ has its main branches in New Zealand, Australia and Asia Pacific and its divisions are based in these countries with an addition of shared and institutional services (Stockport et al. 2012). There are five main theories of change which ANZ has implemented in its management. These changes describe why and in what way ANZ has executed these changes and it also illustrates the process ANZ has undergone and the directions it has followed. The change theories are: General Theory of Change: This particular theory is comprised of four sub-theories which are implemented by ANZ bank in its management. These theories are: Life Cycle Theory: There is a linear path followed by the change in which the next change is executed only when the previous change has completed its implementation (Heijungs and Suh 2013). ANZ educated and introduced its customers with products and services such as credit cards, mortgages, personal loans and transaction banking. After the implementation of this retail plan it introduced Commercial Banking. Teleological Theory:It is determined by the concept of strategy. It focuses on having a target and completing it with a proper strategy and within time before making any further changes (Burke 2017). ANZ has been a beacon of financial educator by making significant changes in financial inclusion. It has introduced Saver Plus scheme for financial inclusion and implemented it like an expert. Dialectical Theory:This theory states that ANZ bank has put itself at the center of a conflict between internal and external competing conflicts. There is always a hunt of power in an organization such as ANZ but the notion to maintain the stability by making changes in the organization at the same time is established by the this theory (Halbesleben, Whiteman and Crawford 2014). In 1990 ANZ made John McFarlane its new CEO with a completely new team in its higher management which was done to achieve a sustainable growth in the long-term. Evolutionary Theory: It is concerned about the competition, survival and innovation in the organization. This is supported by the process of selection and change in structure (Crawford and Krebs 2013). In 2000, ANZ went for a transformation which was taken forward as bank with a human face. It altered the nature of work, the structure of work and induced growth in the business of bank in quick time. Theory of Emergent and Incremental Change: This theory states that the change can be executed in an unplanned manner when there is introduction of new technology (Nyberg and Ployhart 2013). When ANZ bank went through such a change its organizational efficiency improved a lot and the members were benefited by this change as their work become easier and they had the leverage of technology to get their work done with much accuracy. Theory of Temporal Planned Change: This theory of change is comprised of four aspects of change which are socializing, engineering, commanding and teaching (Cummings and Worley 2014). Each aspect is separately implemented such as in commanding the coercive agents are deployed to make changes, in engineering the analytics play the major part such as designing the process of work to speed up the work. Teaching refers to a planned and logical way of learning the work process and socializing insinuates towards making relationships with the customers. Equilibrium Model of Strategic Change: This theory is separated between the convergence of equilibrium in which slow and gradual changes take place and the sudden changes which reorient and reshuffle the entire management of the ANZ bank (Smith 2014). The former one takes longer durations to happen and the latter one is fast. Theory of Strategic Change Complexity: It says that organizations are complex in nature and the environmental uncertainty changes the status and nature of management (Eden and Ackermann 2013). It makes them more complex with introduction of rules and regulations that governs the strategy of the ANZ bank. Models of Change Management There are many models of Change Management which are followed by number of organizations according to their nature of work and requirement of the time. ANZ bank is an organization which has undergone many changes in all these years. But mostly it has used the Lewins Change Management Model (Cummings, Bridgman and Brown 2016). This model is known to be the most widely accepted and used model of change across the biggest organizations of the world. It is a common model which works for any type of business may it be small, new or of any nature. This theory is the foundation stone for all the change theories since it has been postulated in 1940. It simply says three things which are unfreeze, change and refreeze. The revelations of these three aspects are: Unfreeze: This dimension of the theory is about accepting the changes which are important at the time and breaks the current status quo of the organization to make way for new changes to happen. The main point in this aspect to make everyone believe that the current status cannot continue and there is a need for change. This message can be argued on the base of declining sales, poor customer satisfaction, deteriorating financial status etc. To implement this theory the management needs to challenge the behaviors, beliefs, attitudes and results which exist (Al-Haddad and Kotnour 2015). In context of the ANZ bank, bringing John McFarlane to head the organization made this theory applicable as he talked about changing the current state of work in the bank and introduced new changes which were radically different as compared to the ongoing practice. He introduced three major leadership programs and emphasized on the culture of work being practiced in ANZ. In the beginning these changes a re very stressful to accept but after some time people get used to the new set of methods and get comfy with it. Change: After the phase of unfreeze has taken its course there is a feeling of uncertainty in the management of ANZ bank. It is during the course of change that people of ANZ start making peace with those uncertainties by the understating its implications and accepting it for future purpose. People start to believe in those changes and see a way through towards new horizons of work. This transition does not happen in quick time but settles down slowly and gradually (Al-Haddad and Kotnour 2015). People take their time and accept it by participating actively in the new courses. Change Curve is a related model which signifies the level of acceptance in the management which includes personal change over into new atmosphere of work (Blozis and Harring 2015). It happens only when people get to know the benefits of change which is an important motivation as not everyone is inclined to accept it just out of the goodness of their hearts. ANZ bank has done a lot to make people believe in the c hanges which starts from communication between the employees and time they are leveraged to embracethem. ANZ started programs that connect its employees to the organization to conclude this transition. Refreeze: When the transition is near completion and people feel comfortable in their new environment ANZ was ready to refreeze. The methods used by ANZ to illustrate refreeze were to prepare an organizational stability chart and to display consistent description of jobs (Al-Haddad and Kotnour 2015). Refreeze state needs to institutionalize and adopt the changes which people have undergone in ANZ bank. This directly implies that ANZ needed to use the changes more often by inducing the in daily work of the bank. This displays the belief of ANZ that people are now confident and stable in using the new ways in which the bank will work. It lays the foundation stone for any further changes which ANZ will introduce as it checks the acceptance among its employees. The successful change was celebrated by ANZ to acknowledge the pain and efforts made by its employees in realizing the change process which is an award in itself. Theory of Change Leadership Leadership is a key factor in bringing about any type of change in the organization. It is more of a psychological concept than a practice which needs only implementation. For the sake of growth and progress in the changing world leadership must be dynamic which understands the importance of change and that too at the right time (Saeed et al. 2014). At first ANZ bank has overcome the FUD factor which states that every change initiated in any organization. Fear, uncertainty and doubt are the main hindrances in any change to be accomplished. Psychology of employees was observed to be in a state of comfort. Change makes them uncomfortable as it is not familiar to them (Cameron and Green 2015). They start to doubt themselves as the new environment is uncertain and there is as sense of incompetence which creeps in their minds.To mitigate these challenges ANZ made its employees believe that the gains which they will get is way more than the loss which they are feeling.ANZ bank changes the dynamics of human factor as well as of the organization to make people believe that the change will pay them good dividends. Some aspects of leadership change practiced by ANZ are: Creation of compelling statements of change: ANZ bank made a point by showing its employees the status of business of its various divisions across the world and also compared it with other banking institutions who were making much more profits than them (Jehanzeb and Bashir 2013). The current state of market and the trends which were being developed in the banking world were some tools used by ANZ. Leadership appealed to the competence of its employees to undergo changes which were upgradations in the working methods which were needed to stay in the game. Communication between the leadership and employees: After the realization of statements made by ANZ there was a need of continuous communication between the management and the working staff so oversee the acceptance of change and the degree of change which was going to take place (Zhang and Venkatesh 2013). Communication kept the employees on a leash and proper monitoring was also possible due to that. More the communication more the implementation. It helped the leadership to get into the conscience of its employees which made them realize that how important these changes are for ANZ bank. Maximization of Participation: As leading a change is not a one man job and it should not be left on time to happen. ANZ deployed all its top level management to supervise and participate in the change process proactively so that it does not make the employees feel that they are the only one who are making the effort (Cameron and Green 2015). Collective participation helped ANZ to bring out change in an efficient manner. Models of Change Leadership There are three models of Change leadership which can be deployed to successfully mentor the changes. These three models and Group Leadership, Individual Leadership and Societal Leadership, as the size of the ANZ bank organization is huge and ranges to almost all corners of the globe they practiced two leadership styles to accomplish change. The two models of Change leadership are: Group Leadership: John McFarlane joined ANZ bank in 1990 and was given the freedom to choose its own team with new visions and ways of working. He developed a team of like-minded professionals who believed in the visions and aims of ANZ bank and collectively implemented the changes which were required at that time. John and his team brought many positive changes and achieved goals such as enhancing customer satisfaction, improving employee engagement, increased community recognition and also completely changed the financial performance of ANZ keeping the shareholders in consensus (Paunova 2015). In accomplishing these goals the entire team worked together to bring about technological change adopted from various business strategies practiced in the world, financial schemes analogous to the market conditions and so on. Societal Leadership: The major change which was brought about by ANZ was cultural one. Changing the working culture from the top level of management to the bottom level of employees was a tough job for the management which was accomplished with much precision. Working culture of internal staff showed significant improvement according to the feedback given by the customers (Martin 2014). ANZ worked a lot to find and nurture talent in its organization which proved to be very fruitful for them. Employees were duly rewarded for their good performance which motivated them towards change. ANZ kept everyone together as a group of people sharing same enthusiasm and interest to accept change. Recommendations Global finance has faced a lot of atrocities such as Global Financial Crisis of 1930. At that time the banking and finance sector took maximum hit as they are the fundamental entities of global finance. However, banks of Australia and New Zealand are more robust and strong than the banks in other parts of the world. This was due to the changes which they were willing to adopt to sustain themselves. There are certain recommendations which can be useful for ANZ bank if done before making any changes. Some recommendations are: Resource management: Available resources should be managed and used efficiently to bring about any change. These resources can be monetary, technological as well as human resources. Providing these resources to the employees can make things smooth during a transition. Career Structure: When a staff is realized that the change can improve his career prospect in the administrative matters and can lead him to greater heights he can be more inclined towards change. Strategic Approach: There should be a strategy which requires the employees to enhance their skill set by educating themselves about the new trends and technologies being used world over. They should feel the need of higher education which can be of financial orientation. There should be an agreement that the support staff will work in administrative field with definite roles and functions. There should also be a holistic plan for all the staff who work in ANZ bank. Conclusion It can be concluded from the above discussion that change in the working culture of any organization is inevitable. With rapid globalization there are numerous practices which are coming into existence now and then and ANZ bank needs to keep up with the pace of change. The above report contains all the theories of change adopted by the management of ANZ bank and the consequences of change which they experienced in due course of time. The report also mentions the theories and models of change leadership which ANZ bank deployed to successfully transit from the previous working culture to new methods of work. The above mentioned theories are derived from the case study of ANZ bank which was done in detail and with much analysis. There is always scope for some modifications in the form of recommendation which is also illustrated in the report. ANZ bank being the leader in banking institutions in Australia and New Zealand has gone through much to keep its supremacy in the market for over half a century and are justified so. Reference Al-Haddad, S. and Kotnour, T., 2015. Integrating the organizational change literature: a model for successful change. Journal of organizational change management, 28(2), pp.234-262. Blozis, S.A. and Harring, J.R., 2015. 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