Indigenous Australia And The Policies Imposed Upon Them

In what ways have Indigenous Australian peoples resisted the non-Indigenous occupation of Australia and the policies imposed upon them? The ways in which Indigenous Australian peoples resisted the non-Indigenous of Australia were seen evident through the policies and practices imposed upon them. Such policies and practices were potentially seen as a common justification for Aboriginal peoples as it was viewed as â€Å"for their own good†. These policies include protection and segregation, assimilation, self-determination and reconciliation that occurred as a result as such resistance. Potentially, Indigenous people demonstrated acts of resistance and rebelling against the colonial system ways in which includes the impact and reaction to post-colonisation practices and legislation relating to Indigenous people during the historical period of 1770 to 1970, however identifying significant historical events that impacted later on towards specific language groups. During the period of 1788 to 1890 the British treated Australia as a colony of settlement. Aboriginal land was taken over and ran by British colonist believing that the land was owned by no one, â€Å"terra nullius.† From the 1970s non-Indigenous and Indigenous historians began to question this story; they were influenced by Indigenous politics and activism and began to talk to Indigenous people about their version of history, to see Australian history as having different sides. From an Indigenous perspective, Australia sShow MoreRelatedThe Impact Of Australian Colonization On Australian Society1709 Words   |  7 Pagesstudy, I will examine the identity of Aboriginal Australian’s, comparing this construction from the time period of colonisation in Australia to the current time period in Australia. Perhaps the most salient features of this construction are the impact of Australian colonisation, along with the effects of the Stolen Generation. The construction of Aboriginality in Australia has been achieved through a variety of processes, in various places and at various levels of society, giving rise to a complex interactionRead MoreAboriginal And Torres Strait Islanders1514 Words   |  7 PagesAn indigenous person is a term used to describe the original inhabitants of a land, the people who were there before any settlers of a different land came and took over. Indigenous people will have generally retained their cultural practices and traditions that will differ greatly from that of the settlers. The term ‘Indigenous person’ is used to describe Aboriginal and Torres Strait Islanders. (Australian Human Rights Commission, n.d.) Aboriginal and Torres Strait Islanders are the original landRead MoreHistory Of Australi A Protected Sacred Site Of Australia1485 Words   |  6 PagesMAGAMARRA CASE: ESSAY PLAN Although Magamarra is acknowledged as a protected sacred site of Australia, the effectiveness of its legal protection may say otherwise. Discuss the issues being faced by the site and the impact it may have on the sustainable environment of Magamarra. Introduction For Indigenous people of Australia, these sacred sites play an important role for their beliefs, practices, how they were made and how the world was born. Located on the pristine clear waters of the Blyth RiverRead MoreHuman Rights And The Rights1857 Words   |  8 Pagesrights under domestic law. Many human rights in Australia have been made into legislation under Australian Parliamentary Democracy and are protected by institutions such as the Australian Human Rights Commision as well as the Constitution. In December 1972, Australia consented to be bound to the International Covenant on Civil and Political Rights (ICCPR) and the International Covenant on Economic, Social and Cultural Rights (ICESCR), furthermore, Australia is bound to many other human rights instrumentsRead MoreAUSTRALIAN ASSIMILATION AND THE IMPACT ON ABORIGINAL HEALTH: A CRITICAL ANALYSIS3055 Words   |  13 PagesASSIMILATION AND THE IMPACT ON ABORIGINAL HEALTH: A CRITICAL ANALYSIS Australia and its Indigenous Society: Australia is one of the world’s most culturally diverse societies and it is commonly assumed that the country offers free and fair opportunities to all its inhabitants. However, on close observation it is clearly evident that the country’s indigenous population is at a social and economic disadvantage when compared to their non-indigenous counterparts and as a consequence the present aboriginal healthRead MoreAustralian Health Care with Comparision to the U.S2760 Words   |  12 Pagesbetween the U.S. and Australia Professor Madelin Meyer 12/9/2011 Dennis M. Depugh | Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..3 What is a health care system†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Affordable Health Care Act†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Availability of Health Services†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦4 Life Expectancy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦6 Health care system in Australia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Issues related to health care access in Australia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Read MoreRace Theories And Its Consequences2547 Words   |  11 Pagesguide was European (Brace, 2005). Understanding of the evolution of race theories and its consequences are crucial to analyse how contemporary Indigenous Peoples are challenging the applications of such racial concepts. Whilst political and legal forums are used attack such issues, such as by notable activists Eddie Mabo and Charles Perkins, the work of Indigenous peoples in the arts to challenge societies perceptions is nonetheless powerful. The use of visual arts is an insightful tool to educate a wideRead MoreSocial Determinants of Health10939 Words   |  44 Pageslife of Indigenous Australians, a historical and cultural background is essential. This chapter sets the context for further discussions about Aboriginal and Torres Strait Islander people and issues related to their social and emotional wellbeing and mental health. The history of colonisation is addressed, the subsequent devastation of Indigenous Australians, and their resilience and struggle to claim equality and cultural recognition, and to shape the present. Indigenous Australia is made upRead MoreThe Northern Territory Intervention And The Closing The Gap Initiative2295 Words   |  10 Pageshealth of Indigenous and non-Indigenous Australians. These two initiatives are strikingly different in the way they were conceived and implemented. The Northern Territory Emergency Response (NTER) was made and delivered in haste without any consultation with Indigenous Australians and some Indigenous leaders in the Northern Territory communities seeing it as an attack on Indigenous Australians (Maddison, S, 2009). The NTER showed a top down mentality that caused a greater divide for Indigenous AustraliansRead MoreThe Side Measure Writing And Literacy, And Is Not Part Of Your Official Assessment2311 Words   |  10 PagesAmerican children. What is Racism: Discrimination or intolerance to someone/ a group of people of another race in belief that one’s own race is superior. This discrimination can come in the forms of verbal abuse, physical abuse, bullying or denying them of employment (Cohen, 2011). Example 1 - denying someone employment due to their nationality or skin colour. Example 2 – Being black and verbally putting down a white person due to their skin colour. Example 3 – Physically abusing a darker skinned

Essay about ‘Twist’ed Outcomes - 1359 Words

Oliver Twist, a novel written by Charles Dickens during the Victorian Era, chronicles the life of a small young boy. Oliver, an orphan grows up in a workhouse in severe and harsh conditions. Placed under the subjugation of the upper class, Oliver is taken for granted to be corrupt and immoral because he is unlearned and poor. However, this stereotype is soon faulted when Oliver turns out to be an innocent and sympathetic boy whose fate is inadvertently tragic. Even with such disadvantages, it is Oliver’s looks of innocence and lack of evil inside him that enables him to rise out from poverty. His innocence is the tool that allows Oliver to escape life at the bottom of society. It is also the trait that brings many people to pity him and†¦show more content†¦Little Oliver Twist lay on his back on the pavement with his shirt unbuttoned and his temples bathed with water, his face a deadly white, and a cold tremble convulsing his whole frame. ‘Poor boy, poor boy!â⠂¬â„¢ said Mr. Brownlow, bending over him. ‘Call a coach, somebody, pray. Directly! ’ A coach was obtained, and Oliver, having been carefully laid on one seat, the old gentleman got in and sat himself on the other.† (107). When Mr. Brownlow first sees Oliver, he pities Oliver because he is a wretched child manipulated by the crime world. Unlike a criminal, Oliver has the look of innocence that forces others to pay sympathy toward him and treat him with gentleness and kindness. It is with this example that shows that Dickens is protesting that not everyone who is poor and helpless deserve what they receive. Instead he is saying that everyone should be allowed a second chance to redeem themselves. In this case, Oliver’s appearance has allowed him to be taken care by Brownlow himself. Instead of being left to die on the streets of London, Oliver is taken to the estate of a very wealthy man to be nursed back to health. With this occurrence, Dickens has shown foresight of Oliver beginning his journey to trace his family lineage and claim his family’s name and therefore rise up in society. After Oliver is nurtured back to health by Mr. Brownlow, he is sent to return books back to the library. When he accidentally makes a wrong turn, he encounters Bill and Nancy and they

Supplier Relationship Management free essay sample

The key objective for organizations in todays cutthroat environment and competitive era is to drive sales and increase margins. To achieve its goals by increasing sales thereby doing an increment in their margins, companies have paid a great deal of attention to the customer side of their businesses thus leading to the evolution of customer relationship management (CRM) that increases companies abilities to understand the customer’s needs and use the customer information wisely to build relationships with their customers. To increase margins, many companies are applying this same emphasis on relationships to the supplier side. This has led to a new solutions area known as supplier relationship management (SRM). In each of these cases, â€Å"companies have placed not only a focus on automation and other technical improvements, but on emphasizing the relationships. † (Romala. Menzigian, 2003) What is SRM? SRM is a fresh way of extending SRM tools and techniques to the supplier side resulting in mutual profitability for both the manufacturer and the suppliers. It is a new management approach which is all about collaborating with suppliers in an ‘integral’ way, sharing information with them to achieve speed and transparency in operations. This takes SRM to a different level in terms of depth of relationships between the manufacturer and the supplier. Standardization of techniques across suppliers and different manufacturers locations is critical to the success of SRM. SRM trends include e-procurement, data integration and transparency, and information sharing using a common platform. (solutions. epicor. com) In SRM, conceptually, the things to be improved and the framework against which the improvements are to be measured are collaboratively defined by the buyer and the supplier. Such an effort is hinged on a firm commitment from both sides. Commitments may include resources such as capital and time. Such collaborative efforts can lead to Immediate and well long-term gains. Short term gains may include improvement in lead times while long term gains may include better quality materials at lesser costs. Long-term gains may also include collaborative planning forecasting and replenishment. SRM is definitely an answer for buyers and suppliers looking for sustainable performance improvement but caution must be exercised while integrating new vendors into the SRM framework. This is because suppliers may be at different stages of there individual learning curves. (Phythian Allen, Logistics Europe March 2002, p 20-22. ) Increasingly, companies have began to treat their suppliers like they treat their customers As such SRM is an extension of the SRM tools and techniques towards the supplier side. (elix-virtual. tripod. com) In an effort to run ‘lean’ and more profitable companies, manufactures are looking towards their vendors in the supply chain to drive much needed growth and profitability. SRM as such, works as a strategic tool to create ‘win-win’ situations that are beneficial to both the suppliers and manufacturers. Stages of SRM implementation I. E- Procurement: Being the first stage of SRM implementation, the emphasis is to enhance day to day manufacturer –supplier relationships like procuring supplies electronically using a common SRM platform. Its advantages include proactive ordering, electronic procurement, reduction in inventory and lead times. With e-procurement manufacturers are free to canalize their resources towards more strategic issues in the buyer manufacturer relations. II. Collaborative supply chain management: In this stage the buyer and the suppliers work together to solve common problems. This is presided by some level of mutual information sharing. SRM provides a common platform for this exchange of information to take place. The benefits of these collaborative efforts include ‘just in time’ supplies of materials, less inventory, zero stock outs, reduced overheads, etc. III. Strategic supply management: In this stage, management’s team of both the manufacturer and supplier synchronize their resources towards realization of mutually profitable goals. They enter in to a long fruitful relationship which is a by product of increased transparency and aids faster decisions relating to strategic choices like choice of supplier, creating evaluation procedures, etc. (supplyworks. com) The Benefits Offered by SRM The complete implementation of SRM results in several short term and long term benefits like e-procurement, uniform procurement systems across locations reduction in cost, etc. supplyworks. com) Companies using Supplier Relationship Management Kingfisher Asia Ltd is a direct sourcing of global of Kingfisher plc group. The problem faced by Kingfisher Asia Ltd and their main concern was the reliability of suppliers as far as their ability and accountability to maintain service level agreements. Kingfisher Asia Ltd was looking for tools to help them negotiate with suppliers to get products of the right quality at the right price. (Sutcliffe, CEO, Kingfisher, Asia) Kingfisher Asia Ltd implemented SRM in 2002. SRM helped gather information regarding suppliers and this helped kingfisher negotiate better prices for the right quality materials at the right place and time. (SAS-COM magazine) Bayer Cropscience is the worlds second largest company in its field. For sustainable growth Bayer needed a steady flow of supplies while at the same time reducing cost and supplier risk. SRM tools allowed it to maximize profits through supplier relationships. It uses ‘Supply Chain Intelligence to collect, analyze and leverage’ supplier data. It helps Bayer by reducing wasteful spend on supplies. Bayer) Schneider Electric is the largest manufacturer of electrical distribution systems and components worldwide. The issue faced by Schneider electric was ways to drive cost saving through better change management. Schneider am to match its needs with the right supplier offers. Schneider usually purchase raw materials, means of production, metallic/ plastic components and non-production components. S chneider helped Schneider initiate a ‘supplier monitoring system- a multi lingual, multi currency and web-enabled global action plan for purchasing’. This was because Schneider wanted to make global purchases focusing on company needs getting the best prices, using spatial leverage. This helped Schneider gain a comprehensive worldwide view of purchasing. (Schneider) Comparison of Companies using Supply Relationship Management. Kingfisher Asia, Bayer Cropscience and Schneider electric all used SRM tools to facilate purchasing via reliable supplier relationships. But the difference in approach lay in their objectives in adopting SRM. Kingfisher Asia adopted SRM techniques to get right quantity of orders from the suppliers at the right time. SRM helped Kingfisher Asia not only achieve this but to leverage this supplier knowledge to drive better prices. Bayer Cropscience adopted SRM to gain a steady flow of supplies. It also aimed to reduce cost by reducing supplier risk. SRM techniques helped Bayer achieve this. Schneider electric adopted SRM to build and use a global database regarding suppliers of production/non production components. It developed a ‘multi lingual, multi currency and web-enabled global action plan for purchasing’. It used the spatial leverage thus gained to drive best prices of components. Details about SAP’s SRM Solution Developing Supply Strategy: Depending on the past procurements patterns and current market trends to project future spending’s appropriately it further more develops the way expenses are incurred at all different locations by supervising all suppliers based on their performance to give a comprehensive view for strategic sourcing. It also helps in the supply shortage risk as increasing the supplier visibility it helps you make better supplier qualification decisions at the right time. Services such as discussion forums, project calendars, task managers and team management tools helps to manage collaborative sourcing projects. Operational Sourcing: In emergencies, operational sourcing can help procurement professional find the alternative suppliers through predefined selection processes. It also keeps a close check on monitoring your supplier relationships and suppliers performance including their financial status, external rankings, sourcing contracts and more. Self Service Procurement: It relieves your purchasing department of administrative tasks by empowering employees to create and manage their own requisitions in synch of the company rules. Plan Driven Procurement: As materials used in core business process are usually procured through enterprise systems, a slight change in plan can disrupt production schedules, transport logistics, just in time inventory etc. To solve this problem, mySAP SRM integrates supply chain with e-procurement. Supplier Self Services: The purchasing company can extend mySAP SRM’s supplier self services to their suppliers to share common information and product data. It saves redundancy of data and duplication of work from the buyer’s perspective. Companies can connect suppliers who are using XML based document exchange. Suppliers also benefit through the visibility of buyers requirement and direct channel for communication. Content Management: It provides tools and techniques to manage the flow of content between multiple trading partners. You can directly import suppliers product catalogues, standard product hierarchies or schemas from anywhere in the application as it supports multiple data formats. (sap. com) Examples of companies who have implemented SRM Implementation Issues Having realized the importance and significance of Supplier Relationship Management in today’s competitive global atmosphere companies have incorporated this approach in their business. Many software vendors are available in market that provides softwares and technologies to support this mechanism. eg. SAP, Accenture, Deloitte, i2, Peoplesoft, J. D. Edwards, Manugistic, Agile, HP Consulting, CSC, etc. (sap. com) Companies that implemented Sap’s SRM solution AGL, AOK, Deutsche Bank, Royal Dutch / Shell Group, Clariant, Huntsman, Kosa, Mercedes-Benz, Nissan Motor Co. Ltd. , Lockheed Martin, Novo Nordisk, Seattle Public Schools, Steelcase, Stinnes AG. (sap. com) Example of a company who implemented this component and issues associated with this implementation. Mercedes-Benz Espana In the year June 2000 Mercedes-Benz Espana the Spanish automaker having more than 4000 employees both in Vitoria and Barcelona begin a project to apply e-procurement for buying of their non-production goods and services as their was a great prospective in deduction of costs by looking at the orders placed at the companies plant. The project study revealed that SRM, bulk ordering and blanket agreements were insufficiently handled and broken. Due to this slow process by the management it was a lengthy process for each purchase. Three main objectives were to optimize purchasing strategies, streamline the entire procurement and accounting and implementing an e-procurement solution. As Mercedes-Benz Espana Vitoria plant operated on SAP solution, it decided to opt for mySAP E-Procurement. It had the flexibility needed for support of their procurement processes. In April 2001 the software Enterprise Buyer Professional Edition release 1. 0 was upgraded to release 2. . By loading an e-catalog of one of its suppliers it made DaimlerChrysler the first Original Equipment Manufacturer in Europe to work with Covisint. Considerable changes were being noticed. Norbert Litzkow, General Director for Finance, Controlling, Procurement and IT, â€Å"far fewer people are now authorized to place orders . a mere 50 compared to 350 under the previous system. New workflows have streamlined the procurement process, which in most cases comprises just one or two steps. † The supplier gets proactive ordering, electronic procurement, and reduction in inventory so to deliver materials at the right place and time. The new approval work is consent for purchasing worth US$530 or more. With mySAP E-Procurement, Mercedes-Benz Espanas Vitoria has reduced their workforce dramatically. Above all the total number of supplier relationships the plant maintains is predicted to fall from 1,500 to around 200, which in turn make relationships and a better quality promise. E-Procurement will help Mercedes-Benz Espana make savings about 1. 5 to 3 million annually.

Comvita Essay Example

Comvita Essay Healthy food and supplement industry has a broad customer base and a great growth potential across the globe. Ageing of population and interest in healthy food are two primary factors that lead to robust and continuous growth in healthy food and supplement industry. According to Mellentin1, the largest ethnic group in the world-Asian, will have over 40% population reach the age of 50 and beyond by 2030. Moreover, 20% of Shanhai residents have already reached the age of 60. Similarly, in Europe, 20% percent people have crossed their 65 and the average age is around 41. By the year of 2030, the percentage of people live in Europe to reach 65 and beyond will be more than 41%. Furthermore, in USA, all Baby Boomers are expecting to reach 50 and beyond by the year of 2015. The aging of population leads to a nature consequence that manifests in continuously growing interest in healthy foods and supplements products. The so called ‘superfoods’ have drawn a great deal of interest from consumers and medias. Blueberries, tomatoes, yoghurt and omega3 have lead the list of healthy foods, particularly broccoli is considered as one of the best healthy foods due to its rich nutrition and antioxidant effect. We will write a custom essay sample on Comvita specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Comvita specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Comvita specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However, one of the most effective anti-bacteria and anti-infection nature food-honey is rather have a smaller public exposure for its health benefits in comparison with others. Although plenty of honey related products are available, those brands can be credited for its purity, effectiveness and genuineness are sparse. Comvita’s Background Comvita is found in 1974 by Claude Stafford and Alan Bougen, it is a high quality healthcare product and life sciences company. Comvita Limited is engaged in the manufacture and marketing of natural health products. It is one of New Zealand’s leader exporting companies with the ambition of ‘natural performance’. It provides functional food, health care, personal care and medical products to its customers. The company’s product offerings include bee pollen, apple cider vinegar, antioxidants, colostrum, herbal extracts, manuka honey, olive leaf complex, nutritional oil, royal jelly, skincare, broccoli extract, propolis, winter wellness, and medihoney wound care products. Goods are processed topically in the purpose of built manufacturing facilities and distributed globally respectively. Comvita is operates through its subsidiaries in New Zealand, Asia, Australia, North America, the UK, and Rest of Europe. The company is headquartered in Te Puke, New Zealand. Business model Revenue Sources The direct retail business model is the key driver of growth of Comvita. The company revenue stream is based on multiple streams with a volume or unit based revenue model. In Asia it uses a direct selling model, incorporating dedicated Comvita branded stores as well as store in store concepts which drives a successful and profitable business model. Cost Drivers A cost driver is any activity that incurs cost and contributes to the total costs. It is vital for Comvita to understand its cost drivers. The key to any business is to reduce and keep costs at minimum in order to peruse efficient high profit margins. Comvita’s purpose is use the power of pure nature healthcare product to keep people well every day. Its vision is to be the best natural health and beauty company with selling top grade quality, 100% pure natural products worldwide. The company’s main cost drivers are semi-variable costs regardless of sales volume. Consumers are always eager to try new things with high quality, so the product research and development are the main costs; as it is an international company, store expand is another cost; in order to compete with their rivals adverting is also a main cost. Critical Success Factors Comvita requires managers and staff that are knowledgeable; this can be achieved by setting up an Advisory Board to promote a knowledge base. The scientific research and technology by Comvita requires precise implementation of assure high success rate to ensure complete customer satisfaction and they can stay in front of potential competition. This is the diagram for retail business model SWOT Strength * Manuka honey is well-known for its antibacterial properties. It is the only manufacturer of medical honey in the world. Global licensing deal for Medihoneyâ„ ¢ professional medical products * Comvita is committed to the UMFâ„ ¢ trademark as the global standard representing highly effective, therapeutic level Manuka honey of the highest quality * International sales model let people all around the world to know Comvita. Global market trends strongly support Comvita’s positioning. Natural performance process advocates seizing the peoples psychological. * Brand Loyalty –Comvita is greatly dependent on its brand reputation which is a critical factor in sales. Due to its unique products, it has come out to be seen as one of the most environmentally friendly retailers. * Comvita has great intellectual property around wound care applications for manuka honey and they are applying that very effectively Weakness * High technology and continuous research and development needs * High dependence for natural environment * Low demand * long cyclical than commodity needs Opportunities High potential that the Medihoney wound care business expand into medical market * Comvia has a high premium value in Asian market offer an enormous amount of potential * New product development (e. g. pet products) * Promotion strategy to improve sales Threats * Manuka honey’s price is much higher than the normal honey * International business cause currency fluctuation risk * New entrants threats * Substitute products-replaced by other health care products (e. g. Vitamin C granules) * Strong competitors like Good Health Product limited; Blackmores Ltd; Airborne Honey Ltd as they produce similar products. Finance Comvita has received $7. 4 million in initial capital payments, $3. 3 million in cash and $4. 1 million in Derma stock and warrants from the global licensing deal for MedihoneyTM perfessional medical products with their US partners Derma Sciences. It now owns approximately 16. 7% of Derma Sciences. In addition Convita achieved a net profit after tax of $5. 0 million at 2010, it represents that Comvita have a significant success in business over the past several years and survived in the worst of the global financial crisis. Comvita’s sales from $71. 4 milliom in the previous year to $84. million for the year ending March 2010 grew by 19%. . Performance Reference Mellentin,J. (22,23 Aprol 2010), Some key trends in helth and how to connect to them, New Nutrition Business, Naturial Products New Zealand Presentation Nelson Comvita homepage from http://www. comvita. co. nz/? gclid=CNHE4tSqu6gCFU6ApAodNWF1Bg Comvita financial report 2010 from http://www. comvita. com/annualreportsarchive_1. html Comvita fact sheet from http://www. comvita. co. nz/userfiles/file/Comvita_Fact_Sheet_Dec_2010. pdf Business model From http://www. bcg. com/documents/file56479. pdf